“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, Co-Founder, Twitter
Any founder will attest to the truth behind these words, in the sense that while starting a business is a rather exhilarating task, to believe that one could plan and strategize as things come is naïve. A successful business is built on a rock-solid strategy. And while the internet is brimming with copious amounts of startup strategies and marketing jargon, the only way to succeed is to keep things simple and intentional. With that in mind our founder and CEO, Sneha, decided to create a founder-focused “Go To Market Masterclass” combining key aspects of business development, sales, and marketing.
Why yet another resource?
As a mentor and advisor at leading global accelerators, Sneha led the GTM sessions for them and knew the curriculum of the programs being offered. She observed that current programs did not give in-depth actionable knowledge a founder needs to generate leads and convert them into paying customers. So, she decided to create a resource to bridge this gap. Sneha has combined over a decade of her experience as a marketing strategist and startup mentor into tactical frameworks to help create a solid marketing plan. You can use these frameworks to launch or scale any startup.
This is not another resource for a founder, this is the only resource a founder will need to create a holistic marketing plan.
What is it about?
Go To Market Masterclass is a simple but effective way to learn marketing. It is a structured approach to creating a well-thought-out marketing plan that enables sales and business development. This DIY virtual experience has a set of nine steps to follow. Your marketing should revolve around your customers, and this is exactly what we focus on.
Our Vision
Our first Masterclass is focused on marketing since it is the most ignored business function of a startup. But keeping in line with our mission of helping startups reach self-sufficiency, we want to support startups throughout their journey! We would look up to leaders with different expertise for collaboration and come together to build an ecosystem that focuses on a tactical approach to startup growth. For now, if our Masterclass makes it easy for a founder to understand various moving pieces of marketing and equips them with the right strategy and tools to create a detailed marketing plan, we will consider ourselves successful!
