In today’s competitive environment, where new startups are cropping up regularly, the role of marketing, especially email marketing, has become very important for business success. Email marketing is not only an extremely affordable marketing tool for startups, but it is also the one that offers the biggest bang for your buck.
However, you have to understand how to use email marketing to drive more revenue for your startup; and you need to get the email marketing mix right. You can leverage email marketing to reach out to a much wider audience group and forge strong and meaningful customer relationships to move from the startup phase to long-term success.
You should try these five email marketing hacks in order to propel your startup into a bright and profitable future.
1. Email Automation
An automated email campaign is great for your startup as it is set up once and automatically sent to a specific person when that person meets a particular trigger. As the owner of a startup, you perform a lot of duties yourself. Email marketing automation can ease your burden, which makes it an asset to your new business. Today, people are used to certain types of automated emails and expect to receive them in certain situations.
Email automation need not be limited to just confirmation and receipt letters. You can create multiple other automated campaigns like lead nurture, customer success, newsletter, etc., and can personalize your outreach by segmenting your email list.
2. Write Catchy Headlines
Your email’s headline is the first important “gate” you must get your prospects to go through. Regardless of how great your email content is — if your readers do not open it, it is like sending them an empty email.
The key to a great and catchy headline is piquing your reader’s interest using emotional wording. It is important to invoke their sense of urgency using a call to action.
3. Segmentation
When it comes to email marketing, trust is important. One of the best ways to maintain the trust of your subscribers is to offer content that meets their specific needs, interests, and preferences. Email list segmentation is incredibly powerful when done right. This is why it is important to send emails to your current and prospective customers in accordance with what they are looking for. You have to meet the aspirations, which prompted their subscription to keep your prospects engaged and eventually help you convert them into customers
4. Use a CTA
A call to action (also known as CTA) is a link that prompts readers to click. Use CTAs in your emails to urge users to take action.
CTAs typically use thoughtful placement and bright colors, but the best CTAs use actionable and precise verbiage to attract attention. Some examples are:
- Read this eBook
- Start a free trial
- Take 50% off
- Register now
5. Proofread
We can’t stress this enough. Always make sure to rid your emails of all grammar and spelling errors and typos before you send them. Your reputation is everything, especially as a small business owner. And one way to damage your business reputation is by committing grammatical and spelling errors. Proofreading is usually a neglected but important step in the writing process. Also, it can mean the difference between your readers unsubscribing en masse and increased sales. And do not rely solely on your word processor’s spell checker for catching everything.
