The first time I tried ChatGPT, I waited for magic.
Everyone was raving about how AI would revolutionize everything, content, marketing, even creativity itself.
So I typed in a prompt, hit enter, and waited.
What came back?
Generic, lifeless text that could’ve been written by anyone, for anyone, about anything.
It didn’t sound like me.
It didn’t understand my business.
It had zero personality.
I was underwhelmed and honestly, ready to write it off as overhyped tech.
But then I remembered something I’d learned years ago in business:
Garbage in, garbage out.
You can’t delegate effectively to humans without clarity why would AI be any different?
So I stopped treating AI like a mind reader and started treating it like a team member I needed to train.
How I turned AI from average to indispensable
Once I stopped expecting instant brilliance and started training AI, the transformation was incredible.
Now, ChatGPT isn’t just a tool it’s a collaborator.
It helps me brainstorm, outline newsletter drafts, write video scripts, do market research, and even act as my “psychic” when I need to think things through 😉.
But here’s the real magic:
It sounds like me because I’ve trained it to.
Here’s how you can do the same.
Document #1: Your Personal Profile
Most people skip this step and it’s why they get generic results.
Before I ask AI to help me write or brainstorm, I feed it context about me:
- Who I am and what I do
- My expertise and business model
- My tone (direct, warm, conversational)
- My communication style (short sentences, real examples, plain English)
- My goals and audience
It’s like onboarding a new team member.
When AI knows who it’s helping, the ideas it gives back are 10x sharper.
💡 Pro Tip:
Start every chat with:
“Before we start, here’s some context about me and how I work…”
Then paste your profile. It’s a 2-minute step that changes everything.
Document #2: Your Business Context
Next, AI needs to understand your business.
I use a document that includes:
- My mission and values
- The audience I serve (service-based business owners)
- My offers (coaching, strategy, and soon my membership)
- My content pillars
- My brand voice (professional but approachable, strategic but grounded)
This makes all the difference when I’m using AI for marketing ideas, blog titles, or newsletters.
It stops sounding like corporate jargon and starts sounding like me, talking to my audience.
💡 Other tools to help:
If you want to build this quickly, try storing your brand guidelines and customer insights in Notion or Google Docs and paste them in whenever you start a new conversation.
Document #3: Your Voice Guide
This one changed everything for me.
I uploaded a few samples of my newsletters, social posts, and scripts and asked ChatGPT to analyze them.
Now, my Voice Guide tells AI:
- The tone I use (conversational, direct, no fluff)
- Phrases I often repeat
- Sentence structure and rhythm
- How I use personal storytelling
- What makes my writing feel like me
When I give that guide to AI, the output reads like something I actually wrote.
Sometimes my team can’t tell the difference.
That’s not about AI replacing me it’s about AI amplifying my capacity.
My Favorite AI Workflows Right Now
Here’s how I’m using AI in my daily systems:
- Content Repurposing – I feed ChatGPT my newsletters and ask for ideas for short-form videos or carousels.
- Video Scripts – I give it bullet points and ask for a natural 90-second script in my voice.
- Market Research – I use it to summarize audience pain points or analyze competitors’ positioning.
- Brainstorming Partner – When I feel stuck, I literally ask, “Help me think this through.”
- Newsletter Drafts – It helps me outline ideas quickly, which I then refine in my own tone.
These five workflows save me hours every week and most importantly, they keep my content consistent even when I’m juggling a million things.
The mindset shift
AI isn’t here to replace creativity it’s here to remove friction.
But it can only do that when you invest the time to teach it how you think.
So instead of asking for perfect prompts, start building your own AI system, one that knows your story, your strategy, and your style.
Because when AI understands you, it becomes a mirror for your best ideas, not a machine spitting out mediocre ones.
The takeaway
Stop settling for generic AI output.
Train it. Teach it. Tune it.
Build three simple documents:
- Your Personal Profile
- Your Business Context
- Your Voice Guide
They’ll take you a few hours to create, but they’ll transform every future interaction with AI.
If you want to see how I use these docs inside my workflow — from content planning to newsletter drafting — I’ll be sharing my templates and behind-the-scenes setup in my upcoming membership community for service-based business owners.
For now, take one small step:
👉 Build your Personal Profile today and feed it into your next ChatGPT session.
You’ll see the difference immediately.
