Let’s be honest—networking can feel awkward, overwhelming, or just… like another thing on the to-do list.
But here’s the truth:
You don’t grow a business alone.
Opportunities, referrals, collaborations, and clients all come from people—not just from posting content or sending cold emails.
In today’s hybrid world, the way we connect has changed—but the need for genuine relationships hasn’t.
🔍 The Challenge:
Zoom fatigue. Endless LinkedIn connections with no follow-through. Events that feel like surface-level small talk. In a noisy, fast-moving world, how do you build real connections that support your business growth? Here’s how to approach networking with intention—whether you’re behind a screen or in the room.
Lead With Value, Not Just Your Pitch
The best connections are rooted in generosity.
- Instead of jumping to “What do you do?” or “Can you refer me?”, start by asking: “How can I support you?”
- Share resources, make introductions, or offer insights with no strings attached.
🎯 Action Step:
Make a list of 5 people in your network you can check in with this week—without asking for anything. Just reconnect and offer value.
Build a Reputation, Not Just a Rolodex
In the online world, visibility = trust. People want to know who you are before they decide to work with you or refer you.
- Show up consistently on one platform. Share your point of view.
- Comment thoughtfully on others’ posts—don’t just scroll or “like.”
- Be known for something (your vibe, your expertise, your mission).
🎯 Action Step:
Choose one online space (like LinkedIn) to be active in 3x per week. Create + engage intentionally—not just for visibility, but for relationship-building.
Be Strategic with Offline Events
In-person networking is back—but time and energy are limited. Choose events that align with your goals, audience, or industry. And go in with a plan.
- Set a goal: “I want to have 3 meaningful conversations today.”
- Skip the elevator pitch—ask better questions and listen more.
- Always follow up (a short message > collecting business cards that gather dust).
🎯 Action Step:
Look up 1–2 relevant events in your area this quarter. Commit to attending and preparing conversation starters in advance.
Follow-Up Is Where the Magic Happens
It’s not about the connection—it’s about what happens next.
A simple thank-you message. A helpful article. An offer to chat further. This is where trust is built, relationships deepen, and doors open.
🎯 Action Step:
Block 30 minutes each week as your “connection time.” Use it to reconnect, follow up, and nurture relationships intentionally.
💬 Real Talk from My Own Experience:
I once attended a networking event and followed up with someone I thought I’d made a great connection with. We scheduled a 30-minute meeting—which turned into a 70-minute monologue. For over 50 minutes, this person talked at me about how they could help me “make more money,” without specifics, context, or even asking what I actually do.
They weren’t curious. They weren’t collaborative. They just wanted to pitch.
Needless to say, I never followed up. And I certainly didn’t feel like giving my time again.
👉 Don’t be that person.
Real networking is about mutual connection, respect for time, and offering value without expectation. When you show up with genuine interest and generosity, people remember—and they want to stay in touch.The most valuable connections aren’t transactional—they’re transformational. The goal isn’t to “network”—it’s to create community. When you show up with value, curiosity, and consistency, the right people will find you—and stay.fully without serving from an empty cup.
Your business should support your life—not consume it.
