Every job comes with its own set of challenges. In a startup, these are magnified because they are always under the pressure of building something new that is yet to be proven. Every organization has a similar end goal (generating revenue) but the pressing issue for each might be different.
While running a startup, one often finds that they have far more compelling challenges of operating a business rather than marketing it. Even though you understand the importance of it, sometimes marketing just doesn’t make it to the priority list. As the business grows, operational issues start taking precedence over everything else, until you realize that sales are dependent on your brand image and social reputation.
Here we are going to discuss the 5 marketing challenges faced by a startup and how Porfura can help you with resolving them
Scarcity of resources
Every organization has limited resources, be it employees, money, or time. For a startup, most of the resources are allocated toward product R&D, customer support, and other business operations, leaving scarce resources for marketing. The owner and other C-execs are already overwhelmed keeping the business running, they do not have “time” to execute all the marketing functions, and hiring a team to carry out all the marketing activities is going to cost a lot of “money”. Lack of resource allocation due to its scarcity makes marketing a business challenge
Increasing visibility
Marketing for a startup is not the same as marketing for a corporation. You need to have an agile marketing strategy that can change and reach the right target market(s) as the need and demand change. Today, many marketing platforms (like webinars, social media, etc) are available to reach larger audiences and generate better leads. To be able to leverage these platforms to your advantage requires knowledge and the right skill sets acquiring which can be challenging.
Which social media platform is the best for me?
While social media can be an extremely powerful tool to reach your target audience all across the globe, choosing the right platform for your business can be challenging. Every platform has its own advantages and it is important for you to map the strengths of the platform with your marketing goals.
Content Marketing
Today content marketing plays a pivotal role in developing your marketing strategy. Showcasing thought leadership in your domain is extremely important and a good way to do that is by synthesizing content which is meaningful for your target market(s). Having knowledge is one thing but being able to express it in the right form so that your audience can relate to and connect with you is a challenge. Being able to pen down your thoughts takes a lot of time and effort.
Fast-paced trends and technology
Technology is ever-changing and its application in various business functions is changing the way organizations do business. E-commerce has enabled you to sell your products to anyone from anywhere in the world. Similarly, digital marketing has opened a plethora of channels to segment and reach your target market(s). All this will definitely help you grow your business but keeping up with the changes in the trends and technology for your business advantage can be daunting.
