As an owner of a startup, you should know that social media networks are easily the most influential channel when individuals are looking for some inspiration to make a purchase. You simply cannot afford to ignore social media marketing in this day and age if you have a startup and are looking to get new customers in order to grow your brand.
When building and expanding your startup, you have to go where your audience is and engage with them to prosper in this competitive market.
Do you know that 7-in-10 Americans use social media for engagement as well as news content? Given this fact, as a business leader, you cannot afford to ignore such an incredibly powerful type of marketing if you would like to stay ahead of the curve. However, we know that if you are a startup owner immersed in the frenzy and excitement of getting your feet on the ground, it’s difficult to find the time to develop your brand on social media and grow your audience.
We will make it easy for you. With these three amazing strategies, your startup can stand out from your competitors.
1. Share Unique and Quality Content
You should start building your audience on a majority of social media networks by sharing quality content your target audience will enjoy, even before your new business gets going fully. Generating unique and engaging content for your prospective customers isn’t an easy task, as 2.5 Quintillion bytes of data are created on a daily basis.
This is why it is important to set a suitable schedule for posting content and start creating quality content before your various social media accounts, such as Facebook and Twitter, are up and running. For instance, if you have a startup for a Facebook marketing tool, you can share content about Facebook. This could include podcasts, blog content, videos, infographics, and presentations, etc. You can attract more customers quickly for your startup by sharing entertaining, funny, and sometimes quirky videos.
2. Choose the Right Social Media Channel
It is important to know that not all content has to be shared everywhere. Perhaps, even more important is the fact that not all content is appropriate for all social media channels. There are many social media platforms, like Instagram, Twitter, Facebook, Twitch, and LinkedIn, among others. Also, note that the number of social media platforms is constantly increasing. So, it is important to be selective.
Although it is nice to have your presence on several channels, it is better to focus your time and resources on 2 to 3 platforms that you know are the most popular with your target audience. If you would like to capture the attention of your audience, then you have to make your online presence felt on the social platform they are most active on. For example, teenagers are more active on Snapchat than on LinkedIn.
3. Organize Contests and Giveaways
Give your customers and potential customers more reasons for following your brand. One of the secrets to growing your social media following is to give back something to your followers. Who does not like a freebie, after all? In fact, according to a study by Tailwind, Instagram accounts that organize contests tend to grow 70 percent faster than the ones that do not.
Yes, there is no denying that great and engaging content is crucial, but exclusive giveaways, coupons, discounts, and promotions on your site can get many potential customers to become loyal promoters of your brand. It is also an excellent way to boost engagement and start a meaningful conversation about your brand.
