For many startups, Search Engine Optimization (SEO) may seem like a hassle not worth investing in, but in reality, utilizing it can transform the overall trajectory of your business and brand. SEO is a cost-effective marketing strategy that can be used to engage your target market, build a reputation and increase brand awareness in a powerful way. The tech industry is competitive and constantly evolving, therefore, being ahead of the curve is vital to the success and longevity of your business.
According to Moz’s data, upwards of 71% of search traffic clicks come from the first page of the Google search engine. It’s safe to say that users tend to have more faith in web pages that land high in search results. By leveraging certain SEO techniques, you can dramatically increase your ranking and visibility.
Here are some key techniques to help you increase your ranking:
- Keywords: Implement keywords on each page of your site. When determining keywords, stay focused on your customer’s perspective since these should be the words your consumers will search to find you.
- Stay relevant: Update your web page regularly with concise, high-quality content as this will increase the relevancy and engagement of your page. Create a calendar and schedule your posts as early as you can.
- Alt Tags: Alt tags explain your audio and visual media. Using alt tags helps usher in users to your site.
- Link building: This is another incredibly useful technique to get your website more page views. When a trustworthy, relevant site links to your site, the search engine has an increased positive reaction.
When you’re just in the beginning stages of your business, working towards building visibility in the search engine is critical in gaining your target market’s trust. Per BrightEdge’s research, over 50% of website traffic comes from organic search engines. This figure surpasses website traffic coming through other mediums like social media. Wondering Why? This is because showing up in the search engine helps build your brand’s reputation and create market trust in your product or service. When your website is the main source of marketing, SEO is an incredibly vital strategy to leverage.
Before you start marketing to your target market, make sure you understand who they are, and how you can benefit them, and then speak their language. Building trust and a powerful reputation requires the content you produce to reflect genuine expertise. According to a SEMrush study, the top three most important ranking factors are:
- Direct website visits
- Time on site
- Pages per session
Thus, implementing these important techniques will contribute to the overall success of your search engine ranking.
