A CTA for the email should be clear enough to get readers to click. It should be able to hold interest through the captivating subject line. However, before you draft CTAs for emails, make sure you understand your end goals. In fact, you should write your CTA before writing a word of the email.
Buy Now
If you don’t like the idea of leaving things to a chance and want to have a completely direct approach, “Buy Now” would be a perfect fit for your email marketing strategy. It conveys the meaning and shows a certain degree of commitment during the purchase process and prompts your visitors to click on the “Buy Now” button.
Register Now
It might just be the ultimate CTA for your email marketing strategy. Apart from creating a sense of urgency, it pinpoints readers to the information. Whether an event is about to be sold out or there’s an imminent need to participate, “Register Now” can do miracles.
Read More
Read More is perfect for displaying a summary of your blog posts. The best part about the “Read More” CTA is that you don’t necessarily have to add all the details. Instead, you use the default settings to send short paragraphs within the “Read More” or digestible overview of your content in an email.
Follow Us
If there was a contest about the most used CTA, “Follow Us” would’ve won it by now. Whether it’s your website, social media platform, or PPC campaign, “Follow Us” is as effective as a CTA can get. However, digital marketers gradually realize their unique perks related to email marketing. It sparks a sense of curiosity and increases your chances of capturing the attention of the email reader. Share on Facebook. Share on Twitter. Share on LinkedIn.
